Adalberto Angulo, Kevin Youatt, Stephan Valverde
T-Bird Soccer Players Make Their Mark In Business Program
PORTLAND, Ore. - Three men's soccer players are part of the Marketing Management class at Cascade College that has been named one of three finalists in the Department of Defense National Case Study Competition.
The objective of the competition was to design an Integrated Marketing Communications Program to recruit approximately 350,000 non-military employees for the DoD. The DoD estimates that within the next ten years 50 percent of all federal workers, including the civilian workforce of the DoD, is expected to retire.
The employees to be reached by the IMC have prescribed education, skills, and abilities in technical fields like engineering, information technology, logistics, math and science, and medicine. The DoD makes the case more complex because they need many of these technical experts to be bi-lingual speakers of one of about 15 foreign languages. The languages vary from Asian languages like Japanese, Korean, and Tagalog to Middle Eastern languages like Arabic, Hindi, and Farsi.
Sixteen schools entered the competition. The five semi-finalists were the Universities of Colorado, Illinois, and Wisconsin, Western Michigan University, and Cascade College. The three finalists are the University of Colorado, the University of Illinois and Cascade College. These three teams will make presentations to DoD officials at the Pentagon in Arlington, Va., on Thursday, May 15th. The first place team will receive $3,000, the second place team $2,000, and the third place team $1,000.
The three Thunderbirds presenting the case at the Pentagon are Kevin Youatt, a Senior Business Administration major from Phoenix, Ariz.; Stephan Valverde, a Senior Business Administration major from Culver City, Calif.; and Adalberto Angulo, a Senior Marketing major from Carpenteria, Calif. Also part of the team are Wes Scott, a Senior Marketing major from San Angelo, Texas; and Sung Kyu Park, a Senior Marketing major from Seoul, South Korea.
Assistant Professor of Business Mike Griffith said, "These students have worked very hard on this challenging case to create a unique, though thoroughly operational IMC program."
Head soccer coach Jeremy Schwartz commented, "I am so proud of these guys and their accomplishment. Watching these players grow and become men who work hard at everything they do is like the realization of a dream. It's another example of the many fantastic student-athletes we have at Cascade College."