Les Schwab Begins Third Year of Partnership with CCC Champions of Character Program
LA GRANDE, Ore. – Les Schwab Tires, one of the preeminent companies in the West and a leader in support of local amateur sports, will again be the title sponsor of the Cascade Collegiate Conference “Champions of Character” activities during the 2013-14 academic year, which is the third consecutive, CCC commissioner Rob Cashell announced.
“Les Schwab Tire Centers are proud to continue our relationship with the Cascade Conference,” stated Brian Capp, Vice President of Marketing at Les Schwab. “The Champions of Character program helps student athletes build skills such as integrity, work ethic and team work that will
help benefit them and our communities throughout their lives and is all part of learning
to do the right thing and taking pride in performance.”
The National Association of Intercollegiate Athletics (NAIA)
Champions of Character program is designed to instill an understanding of character values in sport and provide practical tools for student-athletes, coaches, and athletic administrators to use in modeling exemplary character traits.
Champions of Character has identified five core values – integrity, respect, responsibility, sportsmanship, and servant leadership – that go well beyond the playing field to the daily decisions of our youth. The NAIA launched the
Live 5 program last fall that teaches student-athletes how they apply the five core values of
Champions of Character to everyday life both on and off the field.
Based in Oregon, Washington and Idaho, the CCC’s 10 member institutions are intentional about making the Champions of Character creed a primary focus of their athletic programs. CCC athletic departments help spread the message of the five core values in a variety of ways, including visible displays of sportsmanship, community service by student-athletes and coaches, an emphasis on academic success, public address announcements before every CCC event, and educational efforts built around championships hosted by the conference office and its members.
“We are very appreciative of the continued partnership with a truly outstanding company with dedicated professionals,” stated Cashell. “Although our daily work is very different we share the same values of doing what is right with pride and integrity.”
The CCC annually recognizes one male and one female as Conference Champions of Character award winners for best exemplifying the core tenets of the program. In addition to the overall conference winners, Les Schwab will also honor one male and one female student athlete from each institution for distinguishing themselves as Champions of Character.
Les Schwab is one of the leading independent tire dealers in the U.S. It has more than 7,000 employees and 400 store locations in Oregon, Washington, Idaho, Alaska, Montana, Colorado, California, Nevada and Utah.
For more information on the Champions of Character program, visit
www.championsofcharacter.org. For more information on Les Schwab Tires, visit
www.lesschwab.com.