Les Schwab Continues Partnership With CCC
LA GRANDE, Ore. – Les Schwab Tires, one of the preeminent companies in the West and a leader in support of local amateur sports, will again be the title sponsor of the Cascade Collegiate Conference "Champions of Character" activities during the 2014-15 academic year, which is the fourth consecutive, CCC commissioner Rob Cashell announced.
"The Cascade Conference sponsorship is a natural fit for Les Schwab because it focuses so clearly on the values important to our company: integrity, teamwork and pride in performance. We are happy to support a program that builds character in student athletes by helping them to approach sports in the same way our employees help customers, “stated Brian Capp, Vice President of Marketing at Les Schwab.
The National Association of Intercollegiate Athletics (NAIA)
Champions of Character program is designed to instill an understanding of character values in sport and provide practical tools for student-athletes, coaches, and athletic administrators to use in modeling exemplary character traits.
Champions of Character has identified five core values – integrity, respect, responsibility, sportsmanship, and servant leadership – that go well beyond the playing field to the daily decisions of our youth. The NAIA
Live 5 program teaches student-athletes how they apply the five core values of
Champions of Character to everyday life both on and off the field.
Based in Oregon, Washington and Idaho, the CCC's 11 member institutions are intentional about making the Champions of Character creed a primary focus of their athletic programs. CCC athletic departments help spread the message of the five core values in a variety of ways, including visible displays of sportsmanship, community service by student-athletes and coaches, an emphasis on academic success, public address announcements before every CCC event, and educational efforts built around championships hosted by the conference office and its members.
"We appreciate our continued relationship with Les Schwab," stated Cashell. "Our shared value system of integrity, pride, service and respect allows our partnership to truly thrive."
The CCC annually recognizes one male and one female as The Les Schwab Conference Champions of Character award winners for best exemplifying the core tenets of the program. In addition to the overall conference winners,
Les Schwab is one of the leading independent tire dealers in the U.S. It has more than 7,000 employees and 400 store locations in Oregon, Washington, Idaho, Alaska, Montana, Colorado, California, Nevada and Utah.
For more information on Les Schwab Tires, visit
www.lesschwab.com.