LA GRANDE, Ore. – Les Schwab Tires, one of the preeminent companies in the West and a leader in support of local amateur sports, will again be the title sponsor of the Cascade Collegiate Conference "Champions of Character" activities during the 2015-16 academic year, which is the fifth consecutive, CCC commissioner Rob Cashell announced.
"Our continued relationship with Les Schwab is one we are very proud of," stated Cashell. "It is our two organizations commitment to the values of respect, integrity pride in good works and responsibility that has allowed our partnership to be sustained and even flourish.”
The National Association of Intercollegiate Athletics (NAIA)
Champions of Character program is designed to instill an understanding of character values in sport and provide practical tools for student-athletes, coaches, and athletic administrators to use in modeling exemplary character traits.
Champions of Character has identified five core values – integrity, respect, responsibility, sportsmanship, and servant leadership – that go well beyond the playing field to the daily decisions of our youth. The NAIA
Live 5 program teaches student-athletes how they apply the five core values of
Champions of Character to everyday life both on and off the field.
Based in Oregon, Washington, Idaho, Montana and Canada the CCC's 11 full member and four associate member institutions are intentional about making the Champions of Character creed a primary focus of their athletic programs. CCC athletic departments help spread the message of the five core values in a variety of ways, including visible displays of sportsmanship, community service by student-athletes and coaches, an emphasis on academic success, public address announcements before every CCC event, and educational efforts built around championships hosted by the conference office and its members.
"“Les Schwab Tire Centers are proud to continue our sponsorship with the Cascade Conference. The programs and values shown with the Conference, emulate the dedication and commitment our employees have with our customers. The “Champions of Character” activities help build integrity, teamwork, dedication and the pride in performance our company believes in, “stated Brian Capp, Vice President of Marketing at Les Schwab.
The CCC annually recognizes one male and one female as The Les Schwab Conference Champions of Character award winners for best exemplifying the core tenets of the program. A Conference representative is forwarded on for consideration of the National Champions of Character Award.
Les Schwab is one of the leading independent tire dealers in the U.S. It has more than 7,000 employees and 400 store locations in Oregon, Washington, Idaho, Alaska, Montana, Colorado, California, Nevada and Utah.
For more information on Les Schwab Tires, visit
www.lesschwab.com.