Six and Counting- Les Schwab Continues Partnership with CCC
LA GRANDE, Ore. – For the sixth consecutive year Les Schwab Tires, one of the preeminent companies in the West and a leader in support of local amateur sports, will again be the title sponsor of the Cascade Collegiate Conference "Champions of Character" activities during the 2016-17 academic year CCC commissioner Rob Cashell announced.
“Our sixth straight year together is evidence that our two organizations share a commitment to the values of respect, integrity pride in good works and responsibility in all we do,” stated Cashell. “Our continued relationship with Les Schwab is one we are very proud of.”
The National Association of Intercollegiate Athletics (NAIA)
Champions of Character program is designed to instill an understanding of character values in sport and provide practical tools for student-athletes, coaches, and athletic administrators to use in modeling exemplary character traits.
Champions of Character has identified five core values – integrity, respect, responsibility, sportsmanship, and servant leadership – that go well beyond the playing field to the daily decisions of our youth. The NAIA
Live 5 program teaches student-athletes how they apply the five core values of
Champions of Character to everyday life both on and off the field.
Based in Oregon, Washington, Idaho, Montana and Canada the CCC's 11 full member and four associate member institutions are intentional about making the Champions of Character creed a primary focus of their athletic programs. CCC athletic departments help spread the message of the five core values in a variety of ways, including visible displays of sportsmanship, community service by student-athletes and coaches, an emphasis on academic success, public address announcements before every CCC event, and educational efforts built around championships hosted by the conference office and its members.
"The Cascade Conference sponsorship is a natural fit for Les Schwab because it teaches the value of integrity, teamwork and pride in performance - the same thing our customers look for in us. We are proud to support a program that builds character in student athletes through discipline, hard work and a commitment to excellence, values that the company believes in," stated Cathy Miller, Director of Marketing at Les Schwab.
The CCC annually recognizes one male and one female as The Les Schwab Conference
Champions of Character award winners for best exemplifying the core tenets of the program. A Conference representative is forwarded on for consideration of the National Champions of Character Award.
Les Schwab is one of the leading independent tire dealers in the U.S. It has more than 7,000 employees and 400 store locations in Oregon, Washington, Idaho, Alaska, Montana, Colorado, California, Nevada and Utah.
For more information on Les Schwab Tires, visit
www.lesschwab.com.