Corvallis, Ore. – The 2021-22 athletic season marks the 11
th consecutive year that Les Schwab Tires will be the title sponsor of the Cascade Collegiate Conference "Champions of Character" activities CCC commissioner Robert Cashell announced. As one of the preeminent companies in the west, Les Schwab is a leader in support of local amateur sports.
"We are so proud to be associated with Les Schwab Tires," stated Cashell. “The success of their business is based upon the fundamental idea of doing the right thing and making a difference- which is what our member schools believe in and aspire to.”
The National Association of Intercollegiate Athletics (NAIA)
Champions of Character program is designed to instill an understanding of character values in sport and provide practical tools for student-athletes, coaches, and athletic administrators to use in modeling exemplary character traits. Champions of Character has identified five core values – integrity, respect, responsibility, sportsmanship, and servant leadership.
Based in Oregon, Washington, Idaho, Arizona, California Montana and Canada the CCC's 12 full member and eleven associate member institutions are intentional about making the Champions of Character creed a primary focus of their athletic programs. CCC athletic departments help spread the message of the five core values in a variety of ways, including visible displays of sportsmanship, community service by student-athletes and coaches, an emphasis on academic success, public address announcements before every CCC event, and educational efforts built around championships hosted by the conference office and its members.
"Les Schwab Tire Centers is committed to providing not only world-class service to our customers but also support for our communities. If the last year has taught us anything, it’s the value of our neighbors and the importance of supporting each other for our collective wellbeing,” stated Blake Williams, North Salem, Ore. store manager. “Our dedication to supporting our communities has never been stronger. That's why we're so proud to be the Champions of Character sponsor for the 11th year in a row."
The CCC annually recognizes one male and one female as The Les Schwab Conference
Champions of Character award winners for best exemplifying the core tenets of the program. A Conference representative is forwarded on for consideration of the National Champions of Character Award. The CCC has had several national winners of the award. In addition, each sport recognizes a team that best represents the core value of sportsmanship.
About Les Schwab Tires
Les Schwab is one of the leading independent tire dealers in the U.S. It has more than 7,000 employees and over 500 store locations in Oregon, Washington, Idaho, Alaska, Montana, Colorado, California, Nevada, Utah and Wyoming.
For more information on Les Schwab Tires, visit
www.lesschwab.com.
About the Cascade Collegiate Conference
The Cascade Collegiate Conference (CCC) and member institutions throughout the Northwest and Canada are proud members of the National Association of Intercollegiate Athletics (NAIA). Student-athletes at member schools located in Oregon, Washington, Idaho, Montana, California, Arizona and Canada compete vigorously on the courts, mats and fields, as well as, perform at the highest level academically.
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